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<br />Buton~ <br /> <br />IDentifying Customers' <br /> <br />La Porte, TX: Community ID Refresh <br /> <br />3. Matching Retailers and Restaurants to La Porte's Market Potential <br /> <br />Once the site for retail matching has been selected and the consumer profiles in <br />La Porte's trade area have been determined, the Community ID process will <br />match these profiles against the customer profiles of 5,000 + retailers in our <br />proprietary database. <br /> <br />In Figure 4, the blue line indicates the customer profile of households in a <br />community's trade area. The red bar represents a specific retailer's customer <br />profile. A similarity between the two profiles as shown in Figure 4 analyzed <br />using Buxton's proprietary retail matching algorithm concludes that this site is <br />an opportunity for a specific retailer to open a successful store. <br /> <br />This matching results in a list of possible retailers. To develop the preliminary <br />retail match list, Buxton analyzes a number of factors about each possible retailer <br />to qualify it. This analysis is designed to eliminate those retailers that for any <br />reason would not be a candidate for La Porte. Considered in this analysis are <br />such factors as, verification of a retailer currently operating or expanding into <br />your market, location of operations in similar cities, and competition and <br />cannibalization from nearby locations. <br /> <br />Once this analysis is complete, the preliminary list of retailers will be discussed <br />and reviewed with La Porte. All retail matches will be available to La Porte with <br />the ability to select two (2) specific retailers for contact information. <br /> <br />13 <br />