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<br />Bu~ <br /> <br />ana <br /> <br />IDentifying Customers' <br /> <br />La Porte, TX: Community ID Refresh <br /> <br />DELIVERABLES <br /> <br />Community ID deliverables will be presented to La Porte via SCOUT, an <br />electronic format (described below). Hard copies of all Community ID <br />deliverables including marketing packages are available upon request. <br /> <br />SCOUT is an online marketing system that will allow you to effectively use <br />Community ID by enabling you to showcase your best retail site to achieve <br />maximum results. You can access Community ID reports via SCOUT to <br />reproduce maps, site-specific data and generate your own custom marketing <br />presentations. <br /> <br />With SCOUT you are directly tied to La Porte password protected data, <br />maintained and updated in Buxton's databanks. Using your computer you can <br />tailor reports and presentations and immediately respond to questions or <br />information requests from retailers or developers. SCOUT allows you to: <br />· Graphically display and count the households that appeal to specifi c target <br />retailers <br /> <br />· Create a Leakage/Surplus Analysis report for any location in your <br /> <br />community <br /> <br />· Manage all your retail-specific data, from maps to photos to zoning <br />information, in a central location <br /> <br />· Merge your community's existing marketing materials with <br />Community ID <br />· Select the information that best makes your case <br />· Store and retrieve information on retail buildings and sites <br />· Organize all relevant retail information in a central data center <br />· Present all materials electronically to recruit retailers and develo pers <br />Beginning in the third year, a complete refresh will be provided using updated <br />data. <br /> <br />Oeliverables include the following: <br />· Drive Time Trade Area Map <br /> <br />· Retail Site Assessment - includes Retail Leakage/Supply Analysis and <br />Customer Profile <br /> <br />· Retail Match List <br /> <br />· Marketing (Pursuit) Packages for two (2) retailers <br /> <br />16 <br />