Laserfiche WebLink
Implementation Calendar <br />Goal Strategy / TacticStart Date End Date <br /> <br /> <br /> <br />1.0 Adopt policies that encourage high quality development. <br />1.1 Develop a Master Plan for downtownOct 2009 Sept2010 <br /> <br />1.2 Prepare the City for retail developmentIn progress une 2010 <br /> J <br />1.3 Ensure the City has appropriate tools to finance <br /> <br /> and incentivize quality economic development <br />1.3.1 Adopt competitive incentive policy guidelinesIn progress Sept 2009 <br /> <br />1.3.1 Create incentive strategies for Sylvan Beach,une 2009 une 2010 <br />JJ <br /> Main Street, and a retail center (timing may <br /> depend on Master Plan) <br /> <br /> <br />2.0 Launch a marketing campaign to build awareness and perception of La Porte. <br />2.1 Organize and launch an external campaignune 2009 une 2012+ <br /> JJ <br />2.1.1 Develop and adopt a marketing plan une 2009 Oct 2009 <br /> J <br />2.1.2 Brand and market the Greater Downtown district: <br /> <br /> ~ Agree to a name for Greater Downtownune 2009 ug 2009 <br />JA <br /> ~ Incorporate the name into downtown signageNov 2009 Dec 2010 <br /> <br /> ~ Talk to TxDOT about signsfor Highway 146Nov 2009 an 2010 <br /> J <br /> ~ Develop a website promoting downtown Sept 2009 an 2010 <br /> J <br /> ~ Create a brochure promoting downtownNov 2009 an 2010 <br /> J <br /> ~ Design and publish downtown newsletteMar 2010 Bi-nnual <br />r A <br /> ~ Design a multipurpose advertisement(s)Nov 2009 an 2010 <br /> J <br />2.1.3 Market La Porte to tourists Feb 2010 Ongoing <br /> <br /> ~ Advertise in Houston area historic <br />Apr 2010 Ongoing <br /> <br /> neighborhood association newsletters <br /> ~ Place downtown promotional materials at key <br />Apr 2010 Ongoing <br /> <br /> venues around Greater Houston <br /> ~ Place downtown advertisement in Houston une 2010 Sept 2010 <br />J <br /> Chronicle travel section <br /> ~ Position City leadership as thought leaders inan 2011 Ongoing <br /> J <br /> downtown redevelopment <br />2.1.4 Market La Porte to the culinary industry <br /> <br /> ~ Develop a list of culinary academies, grocers,Feb 2010 pril 2010 <br /> A <br /> restaurants, and other merchants to target. <br /> ~ Create marketing tools specifically aimedDec 2009 Mar 2010 <br /> <br /> at culinary industry (brochure, webpage, ad) <br /> ~ Examine the potential of a farmerÔs market inan 2010 May 2010 <br /> J <br /> downtown La Porte <br />2.1.5 Market La Porte to commercial developers <br /> <br /> ~ Develop a database of commercial developersFeb 2010 pril 2010 <br /> A <br />2 <br />Forward La Porte Implementation Guide I 2009-2013 <br /> <br />