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~ Create marketing tools specifically aimed atDec 2009 May 2010 <br /> <br /> Houston area real estate developers <br /> ~ Engage in a call campaign to set up one-o <br />April 2010 Ongoing <br />t <br /> one meetings with targeted developers <br />an 2011 Bi-nnual <br />JA <br /> ~ Host a Real Estate Day for developers <br />2.1.6 Market La Porte to retail developers <br /> ~ Create marketing materials specifically aimedDec 2009 May 2010 <br /> <br /> at retail audiences <br /> ~ Attend and exhibit at ICSCÔs annualFall 2009 nnual <br /> A <br /> conference in San Antonio <br />2.2 Engage in internal marketing to increase <br /> <br /> community awareness of economic development <br />une 2009 Sept 2009 <br />J <br />2.2.1 Share the results of this Plan with residents <br />une 2009 une 2009 <br />JJ <br /> ~ Share the Plan with the Bayshore Sun <br /> ~ Host a roll out event where project teamuly 2009 uly 2009 <br /> JJ <br /> members share the Plan <br />Aug 2009 ug 2009 <br />A <br /> ~ Include a flyer about the Plan in utility bills <br />Oct 2009 Oct 2009 <br /> <br /> ~ Distribute Plan highlights through LPISD <br />2.2.2 Formalize a communications function within Cityug 2010 <br />Aug 2009 <br /> A <br /> government <br /> <br /> <br />Goal 3: Implement the strategies in such a way that maximum flexibility and <br /> <br /> accountability are maintained. <br />Adoption of this Plan by the City Council, EDC Board June 2009 Aug 2009 <br />Align City departmental scopes of work with the Aug 2009 Sept 2009 <br /> <br />strategies in this Plan <br />Align individual staff membersÔ assignments with the Oct 2009 Nov 2009 <br /> <br />tactics in this Plan <br />See 1.1 May 2010 <br /> <br />Provide an overall planning context for catalyst projects <br />Ensure policies related to land use are focused on une 2009 Ongoing <br />J <br />performance rather than function <br />Adopt an incentives policy that provides guidance to See 1.3 Dec 2009 <br /> <br />potential recipients as to community priorities and goals <br />without being overly specific as to the type of project <br />that is eligible <br />Focus on context and evolve this Plan as needed to une 2009 Ongoing <br />J <br />adapt to market changes <br />3 <br />Forward La Porte Implementation Guide I 2009-2013 <br /> <br />