11-11-15 Meeting of the La Porte Development Corporation Board of Directors

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Budget Estimates Estimated Goal Strategy / Tactic Annual Cost 1.0 Adopt policies that encourage high quality development. 1.1 Develop a Master Plan for downtown$150,000-$250,000 1.2 Prepare the City for retail developmentTBD 1.3 Ensure the City has appropriate tools to finance and incentivize quality economic development 1.3.1 Adopt competitive incentive policy guidelines- 1.3.1 Create incentive strategies for Sylvan Beach, - Main Street, and a retail center 2.1 Launch an external marketing campaign 2.1.1 Develop and adopt a marketing plan $10,000-$20,000 2.1.2 Brand and market the Greater Downtown district: ~ Agree to a name for Greater Downtown- ~ Incorporate the name into downtown signage $10,000 + ~ Develop a website promoting downtown $10,000-$15,000 ~ Create a general brochure promoting downtown $2,500-$5,000 ~ Design and publish downtown newslette$1,000-$2,000 r ~ Design a series of advertisements showcasing La $2,000-$5,000 Porte to its target audiences 2.1.3 Market La Porte to tourists ~ Advertise in Houston area historic$7,500-$10,000 neighborhood association newsletters ~ Place downtown promotional materials at key $1,000-$2,000 venues around Greater Houston ~ Position City representatives as thought leaders - in downtown redevelopment 2.1.4 Market La Porte to the culinary industry ~ Develop a list oculinary academies, grocers, $500-$1,000 f restaurants, and other merchants to target. ~ Create marketing tools specifically aimed $1,000-$5,000 at culinary industry (brochure, webpage, ad) ~ Examine the potential of a farmerÔs market in - downtown La Porte 2.1.5 Market La Porte to commercial developers ~ Develop a database of commercial developers $500-$1,500 4 Forward La Porte Implementation Guide I 2009-2013