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~ Create marketing tools specifically aimed at $1,000-$5,000 <br /> <br /> Houston area real estate developers <br /> ~ Engage in a call campaign to set up one-o <br />$500-$1,000 <br />t <br /> one meetings with targeted developers <br />$5,000-$10,000 <br /> <br /> ~ Host a Real Estate Day for developers <br />2.1.6 Market La Porte to retail developers <br /> ~ Create marketing materials specifically aimed $1,000-$5,000 <br /> <br /> at retail audiences <br /> ~ Attend and exhibit at ICSCÔs annual$2,000-$4,000 <br /> <br /> conference in San Antonio <br />2.2 Engage in internal marketing to increase <br /> <br /> community awareness of economic development <br /> <br />2.2.1 Share the results of this Plan with residents <br />- <br /> ~ Share the Plan with the Bayshore Sun <br /> ~ Host a roll out event where project team$250-$500 <br /> <br /> members share the Plan <br />$500-$750 <br /> <br /> ~ Include a flyer about the Plan in utility bills <br />$500-$750 <br /> <br /> ~ Distribute Plan highlights through LPISD <br />2.2.2 Formalize a communications function within City - <br /> government <br /> <br />Goal 3: Implement the strategies in such a way that maximum <br /> flexibility and accountability are maintained. <br />Adoption of this Plan by the City Council, EDC Board - <br />Align City departmental scopes of work with the strategies - <br />in this Plan <br />Align individual staff membersÔ assignments with the tactics - <br />in this Plan <br />See 1.1 <br /> <br />Provide an overall planning context for catalyst projects <br />Ensure policies related to land use are focused on - <br />performance rather than function <br />Adopt an incentives policy that provides guidance to See 1.3 <br /> <br />potential recipients as to community priorities and goals <br />without being overly specific as to the type of project that is <br />eligible <br />Focus on context and evolve this Plan as needed to adapt to - <br />market changes <br />5 <br />Forward La Porte Implementation Guide I 2009-2013 <br /> <br />