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<br />~'. <br />'. <br />j' <br /> <br />1-1 <br /> <br />INTRODUcnON <br /> <br />HOIWath Hospitality Consulting was retained jointly by the City of La Porte, Texas and <br /> <br />Benchmark Hospitality Group to complete a market study with prospective financial analysis for a <br /> <br />proposed hotel and conference center (lithe Center") as part of a community development to be located <br /> <br />at Sylvan Beach Park on the shore of Galveston Bay in La Porte, Texas. Although the Project has not <br /> <br />been formally named, Sylvan Beach Park has a long and well established history in the greater Houston <br /> <br />area. Accordingly, in appropriate places throughout this report, the term "Sylvan Beach Hotel and <br /> <br />Conference Center" is used to refer to the overall project. <br /> <br />Our conclusions and recommendations have been prepared based on a survey of potential users <br /> <br />including corporations, associations and government agencies, interviews with meeting planners and <br />